The concept of lenticular printing is achieved by printing on a clear plastic sheet, or lens that comprises tiny ridges and grooves on the viewing side and a very smooth finish on the print side. The ridges, or lenticules, are engineered with a viewing angle and lens radius. It is done because a printed image creates the illusion of depth or motion when viewed through the lens. Your eyes can focus on different views of the image on the print surface due to the radius of the lenticular product lens. By digitally interlacing the images you can create the lenticular effect so that you can match the geometry of the lens being printed on. Interlacing can best be described as thin strips of each image or view, which are then repeated across the entire lenticular image, that when printed on the back surface and viewed through the lens reflects depth or motion. Considerations Regarding the Design There are a few concepts regarding viewing the images through the lenticular product China lens that has to be taken into consideration while you design your files for lenticular printing. Only when the lens is running vertical, or top to bottom the perception of depth is attained. This is a result of parallax, which is when from two different angles our eyes focus on an image, thereby you can see two different views of the image through the lens. When the lens is running horizontal, an image showing motion such as a flip, zoom, or morph, will show the best results. Hence the eyes are focusing on the same view of an image and will only observe motion when the lens is rotated up and down. There are few exceptions to this such as a stationary lenticular piece, which would only show motion as you walk past or if you choose to combine motion with the 3D effect. This type of information makes for an easy sell to clients by lenticular product manufacturer who is looking to make their wares stand out in the crowd. The main fact behind this is that lenticular printing is defining a new level of promotion visceral advertising, where people are compelled to stop and watch the graphic's animation and 3D effects. For advertisers and clients using lenticular imaging can become a new opportunity to create a competitive difference in reaching out to customers. Follow our Facebook and Twitter for more information about our product.
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