Numerous advertisements try to get through to the area of your brain that makes purchasing decisions every day, numbering in the hundreds or even thousands. It should come as no surprise that advertisers go to such amazing efforts to grab our attention when there is so much money on the line. The only issue is that our brains habituate, meaning they soon become accustomed to viewing the same thing over. Therefore, advertisers must always come up with fresh strategies to stay one step ahead. One of their most recent suggestions is to print 3D soft lenticular printing on magazine, book, and poster covers. These images appear to change as you turn your head. Let's examine their operation in more detail! What's the process of lenticular printing? A clear plastic sheet, or lens, with minute ridges and grooves on the viewing side and a very smooth surface on the print side, is used for lenticular printing. When a printed image is seen through the lens, the ridges, or lenticules, are constructed with a viewing angle and lens radius to provide the appearance of depth or motion. Your eyes may focus on various angles of the picture on the print surface thanks to the lens's radius. By digitally interlacing the pictures to match the shape of the lens being printed on, the soft lenticular tpu printing effect is produced. The easiest way to define interlacing is as narrow repeating strips of each picture or view that, when printed on the rear surface and viewed through the lens; provide the impression of depth or motion. Considerations for Design When creating your files for lenticular printing, there are a few ideas concerning seeing the images through the lens that should be taken into account. Only when the lens is running vertically, or from top to bottom, does one perceive depth. This is a result of parallax, which occurs when our eyes focus on an image from two separate angles, giving us the impression that we are viewing the picture from the lens from two different perspectives. When the lens is horizontal, the eyes are focused on the same view of an image and only detect motion when the lens is turned up and down, which produces the greatest results for an image that exhibits motion such as a flip, zoom, or morph. There are a few exceptions to this rule, such as soft lenticular sticker China artwork that is immobile and only displays motion when you pass it or when motion and 3D effects are combined. Follow our Facebook and Twitter for more information about our product.
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